Pulling back the curtain on content that works

Pulling you through the weird, wonderful, and wildly effective world of digital marketing.

Your First Step in Building a Brand: Defining Your Target Audience

Starting a new business is thrilling, but success begins with knowing exactly who you're trying to reach. Your target audience isn't everyone—instead, it’s a specific group of people who will truly connect with your brand. In this guide, we'll take a deep dive into how to define that audience so your marketing hits the mark every time.

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What's Trending: Strawberries & Schemers Edition

Welcome to the very first edition of The Clout Report — serving up viral chaos with a side of content strategy. the trends that made us scroll, cringe, screenshot, and maybe even rethink everything we know about content strategy. This is the spot for the chronically online, the brand-curious, the social media managers who wish their job was an actual 9–5.

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